Proud Title Sponsor · Acquicon 2026

Title sponsor of Acquicon · October 19–21 · Salt Lake City

Everyone Here Is Focused on the Deal. We're Focused on You.

Your business should serve your life, not run it.

Buying, building or getting ready to sell: the deal is one chapter. Taylor Proactive Team is a goal-focused tax firm for acquirers, operators and founders. We start with what you want your life to look like, then reverse-engineer the tax plan to get you there, built to last.

Free 30-minute call · If we can't help you, we'll tell you.

  • Founded by Merrill Taylor, CPA
  • Plans built to last, year after year

When the Deal Closes, Will You Be Okay?

This room knows multiples, structures and diligence cold. The question that gets skipped is the personal one: what the deal does for you, your family and the life you're working toward.

Deal First

The Business Runs Your Life

  • Tax planning starts at the transaction, and stops there
  • Your personal finances get looked at after the money lands
  • The plan follows the paperwork, not what you want your life to look like
  • Your CPA calls once a year, in the spring, about last year

You First

The Business Serves Your Life

  • Planning starts with your goals, well before any transaction
  • Your personal tax picture and your business, planned together
  • Deal specialists from our network handle the transaction, working from your plan
  • Conservative, documented and reviewed, so the plan holds up year after year

Tax planning is forward looking and allows us to write history before it happens.

Merrill Taylor, CPA · Founder

Buying, Building or Selling: The Plan Starts With You.

Acquicon vets every attendee. Wherever you are in the deal cycle, our first question is the same: what do you want your life to look like?

01 · Acquirers

Buying a Business

Your first acquisition or your fifth. We plan your personal taxes alongside the purchase, so what you're buying moves you toward the life you want.

02 · Operators

Running What You Own

The business is growing and so is the tax bill. We plan forward each year, so more of what it earns goes toward the goals you named.

03 · Founders

Building to Sell

A sale is somewhere on the horizon. We start with what you want life to look like afterward, then plan the years between now and then.

Acquicon attendees networking at an outdoor reception
The reception, before the sessions start. This is where most of the real conversations happen.

What Our Clients Plan For

A deal is a means, not the goal. We start with what you want the money to do, then work backward to a plan built around your life.

  • Buying the next business

    Decisions made before the deal closes, so more of what you earn can fund the next acquisition.

  • A well-planned exit

    Planning years ahead of a sale, so more of what you built stays with you and your family.

  • Growing the holdco

    More of what the portfolio earns goes back into it, instead of out the door each April.

  • Stepping back on your timeline

    Retiring sooner, or stepping out of operations, in the year you choose.

  • A college fund

    Your kids' or grandkids' education, funded on purpose instead of from what's left over.

  • A legacy

    What you built, passed on to the next generation the way you intend.

  • Giving back

    For owners who intend to give anyway: you decide which causes your money supports.

  • Something else?

    Tell us what you're working toward. That's where every plan starts.

How Goal-First Tax Planning Works

Every plan is "Taylored" to the client. We start at the goal, work back to today, then plan your taxes forward to get you there.

Start With the Goal. Work Back to Today.

We map where you want to be, then plan each year's taxes forward to get you there.

  1. Tell Us Your Goals.

    A college fund, a second home, retiring sooner, a legacy. We start with what you want your money to do, then build the plan around it.

  2. We Map Your Taxes Forward.

    This year and the years ahead: your income, your business, any sale or exit on the horizon. We see what's headed to taxes before the year closes.

  3. We Engineer a Plan Built to Last.

    We work backward from your goals, using conservative, established provisions of the tax code. Every plan is documented and reviewed.

  4. Your Money Goes Toward What Matters.

    What you keep goes to the goals you named. Each year we plan forward again, so the plan keeps pointing where you want to go.

Strategies Change. Your Goals Don't.

Tax law changes, and the tools change with it. What stays fixed is what you told us you want. That's why every plan starts there.

Goals first.

Then the plan, built to last.

Book a Free Discovery Call

Free 30-minute call · Start with your goals

We Prove Value Before You Commit to a Plan.

Our first conversation is free. If we can't help you, we'll tell you.

  1. A Free Discovery Call.

    30 minutes on where you are, what's coming and what you'd want the money to do. No cost. If there's nothing meaningful here for you, we'll say so on the call.

  2. Your Tax Planning Assessment.

    If there's a fit, our team goes deep on your actual returns and builds your "Taylored" plan, with every recommendation tied to a goal you named. The assessment is $2,500 and is credited toward implementation if you move forward.

  3. Review & Implementation.

    We walk you through the plan line by line, so you see the numbers before you decide anything else. The plan is yours to keep either way. If you'd like us to put it in motion, that's when we talk about implementation.

Your tax dollars are going somewhere either way. The assessment is how you find out how much more of them could go toward your goals.

Book a Free Discovery Call

Free 30-minute call · A short questionnaire, then pick a time

We're at Acquicon All Three Days.

As title sponsor, we're on site from the pre-party through close. Book a time now and your conversation will be on the calendar before you land.

Mon · Oct 19

At the pre-parties. Colby and the team are there all evening. Come say hello before the main stage starts.

Tue · Oct 20

On the main stage. Time to be announced. Check back closer to the event.

Wed · Oct 21

Our breakout session. Room and time to be announced. The best slot for a longer conversation about your own situation.

Who to Look For

Merrill Taylor, CPA, founder of Taylor Proactive Team
Merrill Taylor, CPAFounder
Jayden Thomas, Director of Advanced Tax Planning at Taylor Proactive Team
Jayden ThomasDirector of Advanced Tax Planning
Colby Taylor of Taylor Proactive Team
Colby TaylorChief Marketing Officer
Book a Time at Acquicon

Not attending this year? The call works just as well from wherever you are.

Common Questions

Let's Talk About You.

Everybody at Acquicon wants to talk to you about your deal. We want to talk about you: what you want your life to look like, and the tax plan that gets you there. Find us at Acquicon, or start from wherever you are. Thirty minutes is enough to know where you stand.

Book My Free Discovery Call

Free · 30 minutes · Confidential · If we can't help you, we'll tell you.

Merrill Taylor, CPA, smiling at his desk in the Taylor Proactive Team office.
Merrill Taylor, CPA · Founder

Prefer to talk first? Book a discovery call